How The Savannah Bananas Built A Sports Empire

About this episode

What happens when you build a sports business around the fans instead of the bottom line? Savannah Bananas founder Jesse Cole joins Abby Wambach and Julie Foudy to break down how a struggling baseball team became Banana Ball — a phenomenon selling out major stadiums while refusing to play by the traditional rules of sports business. Jesse shares why he’s committed to keeping tickets affordable, how a “Fans First” philosophy shapes everything from player contracts to the upper deck experience, and why he believes long-term trust matters more than short-term profit. He also takes Abby and Julie inside the evolution of Banana Ball, the upcoming first-ever Banana Bowl, and the joy,…