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The Drivecast

The Drivecast

The big business of hacking into your car's brain

Oct 9, 2026 · 47m

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About this episode

Cars are more complicated, connected, and software driven than ever. The tuning industry is growing, but awash in shady characters promising big power gains if you yank out your car's brain and send it to them to modify. AutoTuner aims to show you can run a legitimate business in this space, but this is at odds with what automakers want. AutoTuner is building its business by primarily offering the tools and services to jailbreak ECUs, not the actual codes. But this all crosses into the battle over right-to-repair, not to mention automakers themselves wanting to sell you more performance via upgraded software for a cost. The Drive's Editor-In-Chief Kyle Cheromcha and Director of Content and…