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Frequency with Rick Jordan

Frequency with Rick Jordan

Fake Coaches, Instagram Gurus, and Fast Money - Rick Jordan & Erik Huberman

Apr 23, 2026 · 40m

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About this episode

Rick sits down with Erik Huberman, and if you’ve been pulled into the idea that business is supposed to be fast, easy, and passive, this will hit different. You see the ads. Ten thousand a month. Two hours a day. Everyone calling themselves an entrepreneur. But something about it doesn’t add up. And deep down, you know it. In this conversation, Erik Huberman, founder of Hawk Media who has scaled hundreds of brands, breaks down what actually builds a business. Why most people are chasing the title instead of the work. Why luck matters more than people admit. And why the only thing that consistently wins is showing up and doing the hard things over and over again. They also go into what’s…