The Psychology Of Pricing With Etinosa Agbonlahor

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About this episode

Think your pricing is “fine”? Think again. In this fast-moving episode, Eric Green sits down with behavioral economist Etinosa Agbonlahor to expose the hidden psychology behind why tax pros and accountants chronically underprice their services—and what to do about it. Etinosa breaks down how clients actually make financial decisions, why they rarely notice price increases, and how your lack of confidence may be costing you thousands. You’ll hear real stories from the tax trenches, the behavioral biases sabotaging your pricing, and the simple shifts that instantly boost your revenue. If you want clients who gladly pay for your expertise, this episode is your roadmap. Get ready to rethink…