The Science of Scaling with Blake Erickson

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George Wright III interviews Blake Erickson, co-author of The Science of Scaling and partner at Scaling.com, about his path from door-to-door team building, and a $10M revenue business, followed by a plateau that pushed him to pursue a bigger mission. Erickson explains how he partnered with Dr. Benjamin Hardy to co-author a book and launching Scaling.com. He distinguishes growth (e.g., 10–24% annually) from scaling (doubling or 10X in three years), arguing scaling requires doing different—often less—through focus, leverage, and “who brings the how.” He stresses that exponential, time-bound goals simplify strategy, cites a popcorn company jumping from 200 to 26,000 stores via one…