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The Hunt for Success

The Hunt for Success

Private Market Funds with Chris Norton

Sep 24, 2026 · 48m

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Dr. Sam McGough interviews financial advisor Chris Norton about his shift from traditional wealth management into sourcing late-stage private-company shares (e.g., SpaceX, xAI, Palantir) for high-net-worth clients through funds that buy access via investment banks, VCs on cap tables, and employee liquidity events. Norton explains how companies staying private longer moves value creation to private markets, why major banks reserve these deals for ultra-wealthy clients, and how his firm separates a traditional RIA business from the private fund operation. He outlines due diligence focused heavily on counterparty credibility, his ideal client allocating 10–20% for higher-growth opportunities,…