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Tenacity with Sonia C.

Tenacity with Sonia C.

Building Brand Authority in the Age of AI with Laurens Tijssen

Sep 17, 2026 · 36m

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About this episode

Building brand authority in the age of AI requires a marketing ecosystem built on sustainable systems, not chasing the latest tools. In this conversation, branding and ecosystem strategist Laurens Tijssen explains how founders can create lasting market presence. He shares insights from his journey, which started with an online payment at age 14 and led to working with over 150 clients, including high profile entrepreneurs and global brands. Laurens explains why the fundamentals of business and branding still matter more than ever. Listeners will learn: - The marketing ecosystem framework of Attention, Interaction, and Transaction. - Why resourcefulness and strong fundamentals are more…