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Put YOUR MONEY where YOUR VALUES ARE: from the VAULT with DIANE OSGOOD
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About this episode
From the VAULT, first released as EP173 on May 12, 2025: a conversation that aged forward, not backward. Economist Diane Osgood spent 30 years helping Fortune 100 companies, and the products they make, become more sustainable for themselves, their customers and our world. Then she saw the real power was on the demand side. Tim and Diane unpack greenwashing, the myth that ethical always costs more, and how just 2% of shoppers once changed how the world catches tuna. Progress, not perfection.