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People Who Read People: A Behavior and Psychology Podcast
How a news site uses social network mapping to reduce polarization
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About this episode
Aemula is a new kind of news media platform that’s trying to tackle a big problem: the fact that the structure of our news media leads to various outcomes that amplify toxic polarization. Instead of the usual “engagement = more exposure” logic, Aemula flips the incentives. You read an article, then you tap a simple Support or Disagree button — and those signals build a living map of Aemula’s community: a 3D social network graph showing how readers, writers, and articles relate (without slapping on ill-defined partisan labels like 'left' and 'right' - labels that often unintentionally amplify us-vs-them, team-based thinking). Aemula creator Don Templeman and I discuss: Why left/right-type…