How to Reinvent Yourself When the Market Shifts | Brandon 'Rockstar' Rooks

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Most real estate investors know how to build in a bull market. Very few know what to do when that market turns against them. In this episode of The M.O.R.E. Show, Justin Colby sits back down with Brandon Rockstar Rooks a capital raiser who spent a decade building a $100 million land entitlement business in the southeast, working with some of the biggest national builders in the country and who hit major headwinds when the market shifted in late 2024. Brandon shares exactly what happened, why he is not embarrassed to say he is on his third reinvention, how he is pivoting into private lending, note buying, and distressed debt, and why the most dangerous thing an investor can do right now is…