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No Liquor License? No Problem. Premium Blend Cocktails Is Disrupting the Industry Pt. 1
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About this episode
Gino Santos, President of Premium Blend Cocktails, for the first installment of a multi-part series. Gino breaks down the brilliant — and completely legal — business concept behind Premium Blend: wine-based spirits that allow venues holding only a beer and wine license to serve full cocktail-style drinks. He explains the massive financial and logistical barriers surrounding liquor licenses, why small and mid-sized restaurants are often locked out, and how Premium Blend bridges that gap. Gino shares his family's compelling backstory — born in Cuba, raised in Newark and Miami, with a father who was a celebrated Cuban musician and an uncle who fought in the Bay of Pigs.