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The Best 5 Minute Wine Podcast
Sharks, Dragons, and the Psychology of the Wine Aisle — Karen Green Pt. 3
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Why do wine buyers crave validation when shirt buyers don't? In the finale of our conversation, Buyerology author Karen Green explains wine's intimidation problem, relives her Tesco days when grown men cried at delisting meetings, and reveals the no-low product she now buys by the case — because of where the store shelved it.