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The Best 5 Minute Wine Podcast
400 Bottles, One Choice: What Your Brain Does — Karen Green Pt. 2
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Wine consumption is down and the no/low category is rising — so why could Karen Green only find alcohol-free wine in one of four French retailers? In part two, the Buyerology author unpacks the buyer's journey, why nobody grabs the cheapest bottle on the shelf, and the kitten trick that gets people saying yes.