Episode 136: The Content Flywheel That Changed Her Business (ft. Kelsey Graves)

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What do you do when the content that built your audience is the content burning you out? Kelsey Graves spent years creating party content before burning out and drifting into general lifestyle posts, and her following shrank from 20K down year after year. Then she ran one honest audit of her own content, saw that travel was the only thing that ever worked, and niched all the way down. Since that pivot she has grown back to nearly 70,000 followers on Instagram, built TikTok from zero to 20K, grown an email list to 4,000 subscribers, and turned her podcast, Trip Tales, into a real business, all as a mom of three running a one woman show. We're covering: The content audit that showed her…