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Decoding AI for Marketing

Decoding AI for Marketing

The Next Renaissance: Why AI Is Infrastructure, Not an App

Aug 25, 2026 · 35m

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About this episode

Is AI really the story of our time—or is humanity? In this special conversation at the MMA’s CMO & CEO Summit, former OpenAI Head of Go-to-Market Zack Kass joins host Greg Stuart to explore what he calls the “next renaissance”: a future where intelligence becomes abundant, AI agents reshape how consumers make decisions, and marketers must rethink how they create value. Zack argues that AI is not simply another software application—it’s foundational infrastructure that will transform how people work, shop, and interact with brands.