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Going Public With Ross Mandell
Steve Rifkind: The $500K Deal That Fell Apart Before New Edition
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Join Ross’s Patreon Community for exclusive content and LIVE events https://www.patreon.com/cw/TheRealRossMandell?utm_campaign=creatorshare_creator After a proposed $500,000 deal fell apart, Steve Rifkind found an unexpected opportunity with New Edition. On Going Public with Ross Mandell , the Loud Records founder shares the setbacks, relationships, and music marketing instincts that shaped his career in the music business. From his family’s Spring Records to managing New Edition, Steve explains how he built connections through college campuses, radio stations, record stores, and street marketing. He recalls promoting Fatback Band’s “I Found Lovin’” and discusses why listening to your…