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The Limitless Leadership Podcast
Ep 181: Your Profit Problem Might Actually Be a Leadership Problem with Michael Rosenberger
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About this episode
In this episode, recorded live at the 2026 ASTA Expo in Raleigh, NC, Josh Parnell sits down with Michael Rosenberger, CEO of ShopFix Academy and a two-shop owner in Dallas with 30 years of experience in the automotive repair industry. Michael shares his journey from ShopFix member to coach to CEO, including how ShopFix training helped him rapidly increase sales during a cash crisis. He also discusses the leadership challenges that followed the tragic death of ShopFix founder Aaron Stokes and what it meant to step up during a difficult season. Michael breaks down his “Profit Pitfalls” session, explaining how profitability is shaped by daily decisions and how common pitfalls often come down…