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The GUNS Magazine Podcast

The GUNS Magazine Podcast

#350 - Out of Ammo: Inside the Firearm Market Collapse

Aug 28, 2026 · 37m

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About this episode

Is the shooting industry in trouble? In this episode of the Guns Podcast US, host Brent Wheat welcomes special guest Trent Marsh to break down the cold, hard numbers behind the current state of the industry. Moving past anecdotes and vibes, Trent shares insights from his deep-dive analysis on why the gun market has been in a downward trend since 2020. We explore the "New Old Guard" perspective, why the era of panic buying has effectively ended, and how the political landscape has created a shift in consumer demand. From the saturation of the AR market to the unexpected lack of market reaction to major political events, this episode is a must-listen for anyone interested in the future of the…