It Took 2 Years to Get Her First YouTube Lead • The YouTube Lab • Sarah Maslowski

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Welcome to another episode of YouTube Lab with Sarah Maslowski . In this episode, Sarah sits with Shawn Shackelton who shares how she built a steady stream of highly motivated real estate leads through YouTube by staying consistent long before she saw the payoff. After starting in 2021, it took two years for her first YouTube lead to close, but she kept creating and eventually went from two videos a week to a reliable source of inbound business. Shawn breaks down what kept her going, why YouTube clients have become some of her favorite clients, and the lessons she’s learned about hiring an editor, using AI without losing her voice, and avoiding the shiny objects that distract agents from…