Bethenny Frankel: The Business Model Nobody Else Will Share

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Bethenny Frankel turned a TikTok account into a $20-million-a-year business without a plan or a brand of her own. She had a vision and a set of deal terms that no one in the industry has been able to replicate, or get her to explain, until now. In this conversation, Emma gets Bethenny to do the thing she never does: open her playbook. Bethenny shows the work behind it all—the deal structures, the dollar amounts, the model she built that agencies keep trying to reverse-engineer and she keeps refusing to share. Bethenny shares: The Skinny Girl carve-out that started everything and the difference between licensing and ownership that determines whether you walk away rich or walk away with…