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How I Built This with Guy Raz

How I Built This with Guy Raz

Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants

Aug 10, 2026 · 1h 24m

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About this episode

Laura Modi set out to build a better infant formula. What followed was years of setbacks: a crippling dispute with the FDA, a frustrating search for a manufacturer, and the constant fear that the company would run out of money before it reached customers. But today, Bobbie generates over $100 million a year and has captured nearly 4% of the U.S. infant formula market by challenging one of the most protected industries in America. In this conversation, Laura explains how she made it through—and why many of the moments that looked like disasters ultimately built a better company, and made her a better entrepreneur. You'll learn: Why Laura left a great job to launch one of the most heavily…