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How I Built This with Guy Raz

How I Built This with Guy Raz

Advice Line with Isaac Larian of MGA Entertainment

Jul 24, 2025 · 47m

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On this episode

About this episode

Isaac Larian is the founder of MGA Entertainment, the company behind Bratz and LOL Surprise dolls. This week, he joins Guy on Advice Line to answer questions from three early-stage entrepreneurs. Plus, Isaac talks about the effects of tariffs on the toy industry. First, we meet Meghan from Nashville, who finds that the customer for her educational toys may not be who she thought. Then, Libie from New York wants to grow her orthopedic cork insole business and to expand her customer base. And finally, Robin from Steamboat Springs gets advice about first impressions for her kid-exclusive outdoor apparel company. Thank you to the founders of T is for Tot, Fulton, and Town Hall Outdoor Co. for…