What’s Actually in Our Water? With Loonen Founder Clara Sieg

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Today I’m sitting down with Clara Sieg, co-founder and CEO of Loonen, to talk about how her fertility journey and becoming a mom led her to question something most of us barely think about: our water. Clara shares how she found a sense of control during IVF through small changes at home, from buying organic food to swapping plastic for glass. But water felt harder to figure out, and preparing formula bottles for her daughter sparked the idea for Loonen. We get into microplastics, why she chose glass for Loonen, and what it was like to go from investor to founder. I still have so much to learn about microplastics, toxins, and what living a little “cleaner” can look like, but this…