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Embracing Marketing Mistakes

Embracing Marketing Mistakes

EP 133: Uber Eats' First Marketing Hire On AI Search

Oct 20, 2026 · 57m

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About this episode

Jenna Hannon was the first marketing hire at Uber Eats, where the team launched the service in roughly a new city every week for about a year and a half. She left in 2020, became a fractional CMO for Series B and C startups, and is now co-founder of Hatter, a San Francisco AI search agency and platform she started with Peter Holc, formerly of Microsoft and Deliveroo. Chris Norton has been testing Hatter on Prohibition's own website. In this episode of Embracing Marketing Mistakes, Jenna expla...