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Mastering Sales and Negotiations
Why great sales teams lose deals they should have won
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About this episode
Welcome back to the Mastering Sales & Negotiations podcast. Anna Betts joins us this week to share what she has built over 22 years in professional services, including more than 15 years at PwC and her current role as Head of Business Development & Sales Enablement at Jones Lang LaSalle (JLL). Drawing on experience across marketing, pursuits and proposals, business development and account management, she explains what stronger sales teams do differently. A strong team, a well-prepared...