
Mastering Sales and Negotiations
Learning more from lost deals
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On this episode
About this episode
Great sales teams still lose opportunities they expected to win, but those losses can offer some of the most valuable lessons. In this Quick Win episode, we revisit the key takeaways from our conversation with Anna Betts, Head of Business Development & Sales Enablement at JLL. We'll explore why organisations should examine lost deals as closely as successful ones, how earlier client engagement can improve the chances of success and why sales performance depends on more than technology or ...