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Mastering Sales and Negotiations

Mastering Sales and Negotiations

Learning more from lost deals

Oct 19, 2026 · 10m

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On this episode

About this episode

Great sales teams still lose opportunities they expected to win, but those losses can offer some of the most valuable lessons. In this Quick Win episode, we revisit the key takeaways from our conversation with Anna Betts, Head of Business Development & Sales Enablement at JLL. We'll explore why organisations should examine lost deals as closely as successful ones, how earlier client engagement can improve the chances of success and why sales performance depends on more than technology or ...