Jonah Berger on How to Change Anyone's Mind | Human Behavior

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Even as a kid, Jonah Berger had an eye for patterns and data. At age 7, he tested at genius IQ levels, and he got a near-perfect SAT score in high school. His mathematical, detail-oriented mind makes him exceptionally aware of patterns in human behavior. Now, he’s a globally renowned expert on influence, persuasion, and consumer psychology. In this episode of YAPClassic, Jonah will teach you how to change anyone’s mind by teaching you the right ways to ask questions and present information. Jonah Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. Dr. Berger is a Wharton School professor and…