E135 | Sell Buy Marketing and Taking Back Control: Part 2 with Doug Ferguson

About this episode

Episode Summary I'm back with Doug Ferguson, Mr. Cattlemaster, for part two of this conversation. If you haven't heard part one yet, go back and listen. Doug shares his background, how sell-buy marketing works and more. This week we get into what actually keeps people from implementing sell-buy marketing after the school. We talk about the difference between being interested and being committed, and what it really takes to push through when motivation fades. Doug opens up about his sobriety journey and how quitting drinking created a quantum leap in his business, his relationships and his ability to focus. We swap some stories about the pens from hell that you never forget and why those…