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The Vault Unlocked

The Vault Unlocked

Why the Setter-Closer Model Still Wins (And How to Build One That Actually Scales)

Aug 12, 2026 · 1h 14m

Coming soon to iPhone. Already have it? “Listen in Starcast” takes you straight there.

On this episode

About this episode

Josh Troy, co-founder of Curvion Blue and 12-year high-ticket sales operator, joins Kayvon Kay on to break down what a real sales operation looks like from the inside, and why most founders have never actually built one. Most sales problems are not sales problems. They are infrastructure problems dressed up as performance problems. You hired the wrong person, handed them the wrong metrics, and wondered why nothing scaled. Josh has seen it hundreds of times. So has Kayvon. This conversation is two operators comparing notes without cleaning it up for the audience. The episode opens on the setter-closer model. Why it still wins, and why it has nothing to do with preference and everything to do…