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Inside Food Safety Ep. 7 | Selling Food Safety: Beyond the Product
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Powered by Testo North America Selling food safety isn't just about equipment. It's about building relationships, earning trust, and helping foodservice operators protect their customers, businesses, and reputations. In Episode 7 of Inside Food Safety , Walk-In Talk Podcast host Carl Fiadini welcomes Aaron Sharpe and Eric Moore of Testo North America for a conversation about the sales side of food safety. Drawing on 25 years in foodservice distribution and sales, Carl explores what it takes to earn a chef's attention, overcome resistance to change, and demonstrate the value of food safety technology. Aaron shares his approach to building customer relationships, identifying operational…