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Habits and Hustle

Habits and Hustle

Episode 573: Dr. Jonathan Schoeff: Peptides and the Marketing Behind Modern Longevity - Part 1

Jul 21, 2026 · 1h 24m

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About this episode

Are you actually making healthier choices, or are you just buying whatever wellness trend sounds the most convincing? The wellness world has gotten very good at selling certainty. Peptides, longevity stacks, skin hacks, GLP-1s, miracle supplements, and "expert" advice are everywhere. The problem is that confidence online does not always mean credibility. A lot of people are spending serious money on things that sound scientific, but are backed by weak evidence, half-truths, or marketing dressed up as medicine. This matters because your health decisions should not be based on who has the best abs, the biggest platform, or the loudest opinion. Real performance comes from understanding what…