Food Companies Control Your Cravings. How To Fight Back | David Fenton

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Why can a fast-food commercial still trigger a craving 16 years after someone stopped eating it? And how can a health movement compete with the enormous marketing power of Big Food? Communications pioneer David Fenton joins Chuck Carroll, who lost nearly 300 pounds, to reveal how advertising, repetition, emotion, and social media shape what people believe—and ultimately what they eat. David has spent more than 50 years helping activists, artists, nonprofits, and social movements make their voices heard. Often called the "Robin Hood of Public Relations," he explains why facts alone rarely change minds, why the most effective messages reach the heart as well as the head, and how one person…