Video Is About to Stop Being One-Way (and That Changes Everything) | Victor Riparbelli, Synthesia

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Every company is creating content that nobody reads, nobody watches, and nobody remembers, and the CEO of the AI platform that 90% of Fortune 100 companies use to fix that just explained what comes next. In this episode, Craig Smith sits down with Victor Riparbelli, co-founder and CEO of Synthesia, to discuss the $4 billion company that is now redefining what video communication means for the enterprise. The conversation opens with the founding insight that still drives the company: AI is going to drive the marginal cost of creating video to zero, which changes not just how content is produced but who can produce it and for whom. Victor describes how Synthesia found its first real market…