S1Ep301 Smarter Franchise Expansion with Kristie Kalinowski

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Franchise expansion can be exciting. New markets, new owners, and new locations create visible signs of momentum. But adding units is not necessarily the same thing as building a stronger franchise system. The difference often comes down to discipline. Successful franchise brands have to know when an opportunity fits, when it does not, and whether the people behind that opportunity are capable of representing the brand for years to come. That requires looking beyond the immediate transaction and considering how each decision affects franchisees, customers, operations, and the long-term health of the system. Kristie Kalinowski has spent her career developing that perspective. As Vice…