Agentic Commerce Decoded - The 5 C's With Lauren Livak Gilbert and Max Sinclair

Jul 23, 2026 · 37m

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About this episode

Lauren Livak Gilbert is the Executive Director of the Digital Shelf Institute, a community of more than 11,000 brands and retailers navigating eCommerce and the digital shelf. She leads research, education, and industry collaboration on emerging commerce trends. Lauren specializes in agentic commerce, product content, citations, measurement, and helping brands turn complex digital shifts into practical strategies that drive customer acquisition and growth. Max Sinclair is the Founder and CEO of Azoma (formerly Ecomtent), an agentic commerce platform helping brands improve visibility and performance across AI-powered shopping. He leads company strategy, growth, and enterprise partnerships…