How Scarcity Influences What You Buy & How Social Media Clouds Your Perception

On this episode

About this episode

Your doctor is supposed to wash his or her hands between patients. But sometimes doctors forget. Would you speak up if you saw that and ask your doctor to wash up? This episode begins with a look at this important problem. https://www.wsj.com/articles/why-hospitals-want-patients-to-ask-doctors-8216have-you-washed-your-hands8217-1380582268 Scarcity is powerful. It is the force that drives people to stock up on toilet paper before a storm or to buy something they might not buy because it is on sale for 2 days only. When something is hard to get it becomes more desirable. Sometimes things really are scarce but sometimes it may just be manipulation. Here to discuss how marketers use scarcity…