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The 3-part habit loop your brain is running 40% of the time | Charles Duhigg
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About 40% of everything you do today is a habit your brain automated, and the neural loop driving it doesn't distinguish between good and bad habits. Charles Duhigg, author of The Power of Habit and Supercommunicators , explains why trying to eliminate a bad habit is neurologically futile and why the habit that scares you most irrationally is probably the one change that rewires everything else.