Inside the Playbook: Joe Wiseman on The EDC Festival

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In this clip from The Manager’s Playbook , Joe Wiseman of Insomniac Music Group breaks down how Insomniac grew from underground LA warehouse raves into the culture-shaping festival experience behind EDC. Joe and Mauricio discuss the roots of rave culture, the rise of dance music in America, and why EDC became more than just a lineup. From stage design, art cars, rides, and immersive worlds to Pasquale Rotella’s creative vision and Insomniac’s focus on community, this conversation is a look at how live experiences become movements. For DJs, managers, promoters, music executives, and anyone interested in dance music culture, this is a lesson in building scale without losing the roots. Simply…