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Inside the Playbook: Nick Ruffalo on The Secret to Scaling Your Fanbase in 2026
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ManyChat is making direct-to-fan marketing feel a lot more personal. In this clip from The Manager’s Playbook , Nick Ruffalo breaks down how artists and managers can use Instagram DM automation, voice memo-style messages, Lightreel research, and CRM strategy to build stronger fan relationships. Nick gets into comment-to-DM flows, tour link automation, smart delays, viral edit research, Shopify buyer data, phone numbers vs emails, and why a smaller list of high-intent fans is more valuable than a huge list that never converts. A practical conversation for artists, managers, and music marketers trying to turn followers into real fans and build systems that actually move with the artist. A…