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Joe Lonsdale: American Optimist

Joe Lonsdale: American Optimist

Ep 159: Aaron Cannon Is Building the Leading AI Customer Research Platform; It's About to Upend a $140B Industry

Jul 2, 2026 · 40m

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About this episode

Aaron Cannon is applying AI to solve one of the oldest and most important challenges in business: understanding exactly what customers want and need. Traditional consumer surveys often provide low-quality data, while one-on-one interviews are cost-prohibitive and not scalable. But AI unlocks profound new possibilities. How is Aaron using AI to conduct deep, insightful interactions at scale? What happens when organizations have always-on customer understanding? And what are the new opportunities for incorporating real-time feedback into product improvements? Aaron Cannon is the co-founder and CEO of Outset , one of the fastest-growing, agent-led customer research platforms. Try it yourself…