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The Moment with Myf Warhurst

The Moment with Myf Warhurst

The demise of Australian fashion labels

Oct 20, 2026 · 30m

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On this episode

About this episode

Two heritage Australian labels, Cue and Veronika Maine, have gone bust and stylist and author, Sally McKinnon, takes a quick break from Melbourne Fashion Week to join Myf to unpack what went wrong. They look at why the brands lost touch with the customers who grew up wearing them, how the casualisation of work and everyday life changed what we wear, and how fast fashion has changed what we expect to pay, making it impossible for locally made brands to survive. Guest: Sally Mackinnon / Styled By Sally Insta - @styledbysally *Hosted by the queen of culture herself, *The Moment with Myf Warhurst* unpacks ‘The Moment’ that has everyone talking, diving deeper than the headlines to give the…