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How to Maximize Your Investment in Digital Shelf-Edge Technology | 5IM
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Grocers are investing heavily in electronic shelf labels, but what happens when the hardware is in place and the software can't keep up with the complexity of grocery pricing? In this edition of 5 Insightful Minutes, Kim Schneider, VP of Sales for Vestcom North America Retail at Avery Dennison, joins Ben Miller and Chris Walton to explain why the key to maximizing shelf-edge technology investments starts with the software behind the labels. Kim breaks down why Vestcom's expertise goes far beyond paper shelf tags, and how its storeLink software acts as a central brain for managing the complex data, pricing rules, promotions, and operational demands of the grocery shelf edge. She explains why…