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Retail Stores: Do Online Brands Really Need Bricks and Mortar?
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It's so easy to shop online. So why would anyone spend their precious time coming to see you in a shop? Hi, I'm retail strategist and founder of Resilient Retail Club , Catherine Erdly . This episode is brought to you by our sponsor Capify - business funding made simple. Find out more at capify.com Last week I asked whether bricks-and-mortar shops need a website. This week I'm turning the question around: do online brands need a physical store? Your customer doesn't think in channels. She finds you on Instagram, pops in on a Saturday, orders another colour on her phone that evening and brings something back the following week. Shopify's research shows 41% of UK shoppers plan to split their…