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The One You Feed | Personal Growth, Emotional Resilience & Purpose

The One You Feed | Personal Growth, Emotional Resilience & Purpose

Why We Fight the Changes We Know We Need | Jonah Berger

Sep 18, 2026 · 49m

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About this episode

In this episode, Jonah Berger explains why we fight the changes we know we need. Jonah explains why pushing harder, piling on more reasons, or simply telling ourselves what we “should” do can actually create more resistance. Instead, he shares how identifying and removing the barriers to change can make transformation easier and more sustainable. They explore why small steps are often more effective than dramatic ones, how to work with our natural resistance, the hidden cost of staying with what’s “good enough,” and how the people around us quietly shape our choices. ⁠Good Wolf Reminders⁠ A little wisdom, right when you need it. Start receiving free text reminders designed to help you…