
Tech Titans: Why Plans Fail and Strategy Doesn't with Seth Godin, Author of This Is Strategy
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About this episode
Today, we're talking to Seth Godin, author of This Is Strategy. We discuss why strategy is a philosophy of becoming rather than a plan to execute, how status, affiliation, and freedom from fear quietly drive almost every decision people make, and why one of Seth's biggest professional failures came down to having a good idea and then walking away from it. All of this right here, right now, on the Modern CTO Podcast!