Benjamin Porto, partner, Snarkitecture and Joey Zwillinger, co-founder, Allbirds

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Snarkitecture partner Benjamin Porto and Allbirds co-founder Joey Zwillinger talk with Recode’s Edmund Lee about designing architecture and shoes for Silicon Valley, respectively. Brick-and-mortar spaces continue to be important as storytelling vehicles for brands, they say, even as the numbers point to e-commerce growing and retail shrinking. Physical stores are actually thriving, Zwillinger says, because Amazon’s speediness has forced them to up their standards and unique offerings. Learn more about your ad choices. Visit megaphone.fm/adchoices