How much for that egg

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About this episode

Recently, one of our NPR colleagues wrote a message to all of NPR saying he had extra eggs to sell for cheap, but needed a fair way to distribute them during a shortage. What is Planet Money here for if not to get OVERLY involved in this kind of situation? Our colleague didn't want to charge more than $5, so we couldn't just auction the eggs off. A lottery? Too boring, he said. Okay! A very Planet Money puzzle to solve. Today on the show, we go in search of novel systems to help our colleague decide who gets his scarce resource: cheap, farm-fresh eggs. We steal from the world of new product development to try and secretly test for egg love, and we discover a pricing method used in…