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EPIC Begins With 1 Step Forward
The 99-Pack Of Beer That Broke The Internet With T. Christian Helms
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About this episode
In this creative and insightful episode of Epic Begins With 1 Step Forward, Zander Sprague sits down with T. Christian Helms , founder of Austin-based creative agency Helms Workshop , to explore the intersection of branding, curiosity, and innovation. Christian shares his winding path from journalism student to award-winning creative director, revealing how some of the best ideas emerge when you stop forcing them and allow curiosity to lead the way. Together, they discuss the psychology of branding, why people buy based on emotion rather than logic, and the importance of embracing mistakes as part of the creative process. Christian also shares the story behind the legendary 99-pack of beer…