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Frequency with Rick Jordan

Frequency with Rick Jordan

Whole-Ass Every Venture | Brian Decker

Nov 11, 2025 · 25m

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About this episode

I’ve seen the term “serial entrepreneur” thrown around a lot—but today’s guest, Brian Decker, is the real deal. From mortgage banking to real estate, cryptocurrency, and now AI-driven solar energy, Brian has built, scaled, and sustained multiple companies across economic cycles. In this conversation, we go deep on what being a true serial entrepreneur actually means—not half-assing twenty things, but whole-assing one thing at a time until you’ve built a foundation solid enough to expand. Brian breaks down the mindset of doubling down when everyone else is running scared, how to recognize patterns in economic cycles, and why the key to real wealth is creating recurring, scalable systems…