
Fascinate People in the First Nine Seconds | Sally Hogshead
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DOMINATE YOUR COMPETITION. Most of us don’t have unlimited budgets to market ourselves. So how can we compete with people who do? The answer is simple: we have to fascinate. Utilize whatever you have that is unique to capture people’s attention. Stop trying to offer what your competition is offering- instead, do something they can’t. For this Five Minute Friday, I revisited a conversation I had with Sally Hogshead she shared how to fascinate by utilizing the first nine seconds of your audience’s attention. Sally is a New York Times bestselling author, Hall of Fame speaker, “fascination scientist,” and mom of 8 kids. In two weeks, Sally was able to fill up her calendar with speaking…